Sweet smell of success for Liz Taylor
Elizabeth Taylor’s White Diamonds fragrance is the best-selling celebrity perfume of all time, according to a research company.
The fragrance recorded US sales of $67 million in 2008, followed by Unforgivable, a scent endorsed by Sean Diddy Combs, which racked up $48.5 million.
White Diamonds, which carries the unmistakable Taylor cache, was first released in 1991 by Elizabeth Arden. At the time Taylor said she “wanted every woman to be able to experience the joy and thrills that diamonds and extraordinary gems bring to [her]“.
Other money-making perfumes include Sarah Jessica Parker’s Lovely, Derek Jeter’s Driven and Glo by Jennifer Lopez. Celine Dion’s same-name perfume ranked third at $26.4 million.
The Chicago-based Euromonitor International list ran as follows: 1. Elizabeth Taylor – White Diamonds ($67.2m); 2. Sean Diddy Combs – Unforgivable ($48.5m); 3. Celine Dion ($26.4m); 4. Sarah Jessica Parker – Lovely ($25.7m); 5. Derek Jeter – Driven ($24.1m); 6. Antonio Banderas – Diavolo ($18.8m); 7. J.Lo – Glo ($18.5m); 8. Britney Spears – Curious ($14.3m); 9. Britney Spears – Fantasy ($10.1 million).
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