Family of Bob Marley strike merchandise deal
The family of the late reggae sensation Bob Marley have announced that they have struck a deal wherein the family has sold to merchandise rights to a private equity firm Hilco. That means soon we could have a Bob Marley’s name and face fronting drinks, stationary, video games, luggage and other such things.
Cedella, the late singer’s daughter said regarding the deal “we’re open to licensing just about anything” but in the same breath she says “if it is not right, we will not do it.”
This is really the best way to stop bootleggers because as well would all be aware that people all over the world are selling T-shirts and other merchandise using imprints of Bob Marley and making huge profits its about time either such people share their profit with his daughter or this equity firm as is now the case.
And if they are not ready then Cedella understands the massive value her father’s name can unlock for her and she would be stupid if she does not make money from such an opportunity.
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